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To see the full article click News Briefs 11/06/2009
CENTER VALLEY, Pa., November 5, 2009 Olympus announces today that it will introduce two new Micro Four Thirds System lenses in the first half of 2010. The new super wide-angle zoom M. ZUIKO DIGITAL ED 9-18mm f4.0-5.6 lens (18-36mm equivalent) and high-power wide to telephoto zoom M. ZUIKO DIGITAL ED 14-150mm f4.0-5.6 lens (28-300mm equivalent) offer amazing optical performance in an extraordinarily compact and lightweight design that translates into taking your PEN camera anywhere for DSLR-quality images and unmatched freedom and creativity.
The Micro Four Thirds System standard meets the telecentric requirements of the 100 percent dedicated digital design, where light rays must strike the imaging sensor nearly head-on for optimum edge-to-edge image reproduction. This is achieved using a much smaller design than the Four Thirds System standard by reducing the outer diameter of the lens mount by 6mm, and the distance from the lens mount to the focal plane (the flange back distance) by approximately half.
The super wide-angle zoom lens currently in development will maximize the advantages of compact Micro Four Thirds System design with a length of only about 50mm (less than two inches), making it significantly smaller than the Olympus ZUIKO DIGITAL ED 9-18mm F4.0-5.6 (designed for the Four Thirds standard), which has an identical zoom range. In the same manner, the high-power wide to telephoto zoom lens currently in development will be extremely compact, with an exceptionally small lens barrel diameter of only about 65mm (2.5 inches). Offering a zoom range that covers the most commonly used focal lengths, the lens will be compact enough to conveniently leave mounted on the camera all the time.
Both lenses will use ED (Extra-low Dispersion) glass elements to suppress the color aberration that can degrade image quality, particularly at wide-angle focal lengths. As a result, they will offer truly uncompromising image quality and brightness in an extremely compact package.
The two new lenses are being designed for use with the Olympus PEN E-P1, which was introduced in June to an overwhelmingly positive response, and the E-P2, which was also announced today, as well as any other current and future cameras that comply with the Micro Four Thirds System standard. When mounting the lenses on any Olympus PEN camera, users also can take advantage of the camera's in-body Image Stabilization system, which offers effective camera shake compensation at all focal lengths.
The Olympus E-System, based on the Four Thirds and Micro Four Thirds standards, is designed with revolutionary features that expand the frontiers of digital photography. The ZUIKO and M. ZUIKO lenses offer a 100 percent digital design for edge-to-edge sharpness in a durable yet portable system. Olympus pioneered Full-Time Live View, Dust Reduction and other innovative technologies, leading where others have followed. Proof that Olympus enables consumers to capture it all.
To see the full article click Olympus Announces Expansion of Micro Four Thirds System with Two New Zoom Lenses
Press Release:
CENTER VALLEY, Pa., November 5, 2009 Less than six months after launching the groundbreaking PEN E-P1 Micro Four Thirds camera, Olympus proves that evolutionary change can happen incredibly fast by releasing the E-P2 with even more power and performance. The new PEN, like the E-P1, is the world's smallest 12.3-megapixel interchangeable lens system with In-body Image Stabilization. It blends the high-quality still images like that of a DSLR with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity inside an ultra-portable body. Along with several new features, and eight in-camera Art Filters that can be applied to still images and HD videos, the result is mighty powerful and creative.
The innovative E-P2 offers more of what photo enthusiasts have been asking for:
"The high demand for the E-P1 demonstrates that today's photo enthusiasts and consumers want the high-quality imaging like that of DSLRs in a compact retro design. The fact that it also offers HD video, creative functions and high-end stereo sound makes it even more desirable," said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. "The new PEN builds on the success of the E-P1 by adding many of the features that were on enthusiasts' wish list for the second generation: an EVF for composing with your eye close to the camera, the ability to add an external microphone, C-AF tracking, and a black metal body. With each new PEN, Olympus continues to enhance the line, and the future looks very bright."
The E-P2 comes with either the small and lightweight Olympus M. ZUIKO Micro Four Thirds lenses: 14-42mm f3.5-5.6 (28-84mm equivalent) or 17mm f2.8 (34mm equivalent). The camera adds to the new category created by the E-P1: Not a P&S. Not an SLR. It's a PEN.
For those who want to capture enhanced audio, the new EMA-1 external microphone connector can be plugged into the new camera's external accessory port. The connector will accept the optional Olympus ME-51S stereo microphone or any microphone of their choice.
Olympus has a variety of other accessories to maximize the functionality of the new PEN, including the previously released 14-42mm and 17mm Micro Four Thirds lenses. The MMF-1 Four Thirds System Lens Adapter makes E-P2 compatible with all Olympus ZUIKO Digital SpecificTM lenses and other Four Thirds System lenses from Sigma, Panasonic and Leica.
Olympus OM film-based lenses can be attached to the E-P2 with the MF-2 OM Lens Adapter. Additionally, an optional FL-14 flash unit, suitably small for the camera, adds more lighting versatility to your shots.
Stay focused on Your Targets Wherever They Roam
The Cross Process art filter offers an unexpected look to images and videos by changing the color and contrast of subjects on the fly. Using this mode can result in surreal other-worldly images. Whether you're a videographer, documentarian or established director or just want to shoot like one Art Filters set your images and videos apart from the pack. Since they're built into the camera, you can achieve dramatic results on the go without needing a computer or editing software. These new filters are a welcome addition to the Pop Art, Soft Focus, Pale & Light Color, Light Tone, Grainy Film and Pin Hole filters previously available on the E-P1.
Because the PEN is an interchangable lens system camera, you also have more creative options for video capture. You can attach any one of the new super-compact Micro Four Thirds lenses or, because the camera can accept many of the other Four Thirds Format lenses with an available MMF-1 Four Thirds System Lens Adapter, you can add anything from an extreme wide-angle fisheye lens to a super telephoto lens for a wide range of expressive options. All the while you will have more DSLR-like control over depth of field, focus, white balance and ISO. It begs the question, "What will you create?"
The E-P2 includes a new picture mode called iEnhance, which analyzes colors and brightness. The new mode mimics what the naked eye sees. For example, a beautiful sunset looks awesome in person and generally seems to fade when captured in an image. With iEnhance, the warm yellow and orange colors are heightened to be brilliant and closer to the actual scene. The result is exceptionally clear imaging with a dramatically lifelike color. iEnhance can be used in any shooting mode from program to manual and automatically engages when in iAuto.
As the second Micro Four Thirds camera from Olympus, the E-P2 provides the same image quality as current Four Thirds format E-System cameras because it has the same image sensor size as the E-30 and E-620 DSLR models, but in a much smaller body. This high-performance 12.3-megapixel Live MOS image sensor delivers excellent dynamic range, accurate color fidelity, and a state-of-the-art amplifier circuit to reduce noise and capture fine image details in both highlight and shadow areas.
The E-P2's Live MOS image sensor is complemented by Olympus' TruePic V Image Processor, which produces clear and colorful photos using all the pixel information for each image to provide the best digital images possible. The image processor is noted for accurate natural color, true-to-life flesh tones, brilliant blue skies and precise tonal expression; it also lowers image noise in photos shot at higher ISO settings (ISO 100 to ISO 6400), enabling great results in low-light situations.
Consumers accustomed to composing and focusing using a point-and-shoot camera's LCD will appreciate the E-P2's 100 percent accurate, 3-inch full color HyperCrystal LCD, which gives them the same easy, seamless experience when shooting still images or videos. The camera's Live Control function makes it easy to compose, edit and shoot pictures or videos without stopping to access various menus. The E-P2's fast Imager Autofocus in Live View also enables you to compose, focus and capture the shot quickly and easily without ever taking your eyes off the large LCD. The LCD displays 230,000 pixels in vivid color and includes HyperCrystal technology, which offers many times the contrast of conventional LCD monitors for easier viewing in both preview and playback. It also provides a wide viewing angle of 176 degrees, which ensures that images can be composed from even the most obscure angles.
Shooting scenes with both highlights and shadows can often be a challenge because of the extreme contrast between dark and bright areas. The E-P2 addresses this challenge with Shadow Adjustment Technology that adjusts for extreme light variations and maintains visible detail in both the shadow and highlight areas of the scene. Now users can see and preview the gradation on the Live View LCD and capture images showing the shadow detail they saw. This feature is also accessible in the Edit menu after the shot has been taken.
The E-P2's Face Detection reduces the chance of blurred subjects in images by recognizing up to eight people's faces and the background, tracking the faces within the image area, even if people are moving, and automatically focusing and optimizing exposure for sharp, brilliant portrait pictures (ideal for large family or party group photos).
Don't like changing camera settings for each shooting situation? The E-P2's Intelligent Auto Mode automatically identifies what you're shooting (Portrait, Landscape, Night + Portrait, Macro, Sports) and adjusts settings to capture the best result depending on the situation. First-time users will enjoy this quick and hassle-free feature, which does the thinking for them and produces incredible images like a pro.
The E-P2 offers ease-of-use and flexibility to meet your shooting style. Choose the Live Control technology, an advanced control panel system that incorporates the use of the sub dial and enables you to see the image and the menu controls all at the same time on the LCD. As a result, you can use the main and sub dials to select modes and adjust settings without having to take your eyes off the subject. Or if you prefer, shoot with the Super Control Panel, which is familiar to any serious shooter. These options along with the camera's intuitive button layout make the camera simple to use. The E-P2 records to SDHC media cards to accommodate large files including videos with In-Camera Creative Features and uncompressed audio.
E-P2 Body with 17mm f2.8 Zuiko Digital Zoom Lens and Electronic View Finder - Estimated Street Price: $1099.99
To see the full article click The Olympus E-P2
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